Hi! I am Danny a Product, Data and Startup Enthusiast!

I’ve worked in early-stage startups, helping turn fast-moving teams into scaled organisations by building data and product foundations and using analytics to bring structure to ambiguity.

Skills & Expertise

Analytics

Skills: SQL · Python · Redash · Metabase PostHog · A/B Testing · Cohort Analysis · Funnel Optimization

I specialise in turning raw data into clear, actionable insights. From designing event-based tracking systems to running experiments and building scalable reporting frameworks, I use analytics to optimise journeys, drive conversions, and shape product strategy.

UI/UX

Skills: Figma · UX Research · Prototyping · Journey Mapping

I bring a strong product-design mindset; crafting intuitive interfaces, mapping user journeys, and validating ideas through rapid prototyping. My focus is on designing experiences that reduce friction and improve user satisfaction

Product Management

Technical Skills: PRD Writing · Road mapping · Agile · Stakeholder Alignment · Experiment Design

I’ve led cross-functional product initiatives from concept to rollout; defining problems, prioritising features, managing sprints, and executing with engineering and design teams. My experience spans fintech, e-commerce, and AI-driven product development.

Data Infrastructure

Technical Skills: Event Tracking · Pipeline Design · ClickHouse · ETL/ELT · Automation · API Integrations

I build strong data foundations by implementing event tracking, improving pipeline reliability, and creating scalable data models. I’ve redesigned data infrastructures, automated workflows, and ensured teams have reliable, self-serve data to make decisions.

Projects

Majhemojo

Majhemojo is a retro-themed sock brand started by a friend, and I helped shape its digital side by working on the website flow and user journey, effectively acting as an unofficial CPO early on. I now support the brand in an advisory capacity, helping with product and business decisions.

Thesis - Why Personality Changes How We Shop

While analysing conversion funnels, we struggled to explain drop offs and often blamed the product. I started wondering if the difference was the person using it, which became my thesis. I built two Figma test apps to study how different personality types respond to urgency features.

Pfand Collection Concept

For my Innovation and Entrepreneurship course, I created a concept for a Pfand pickup service in Munich to make recycling easier for households and students. I mapped the problem, designed the customer journey and financial model, and tested feasibility against local regulations.

ADHD app

This is an ongoing project focused on building a simple tool to help people with ADHD stay organised without feeling overwhelmed. I’m designing a lightweight system using micro reminders, dopamine friendly visuals, and easy routines to explore how small product decisions can make everyday life feel easier.

Company History

Snapmint

Snapmint is a consumer fintech company offering no-cost EMI solutions in India. I joined at an early stage and helped scale the business by building core product and analytics capabilities from the ground up, working closely with product and engineering teams as the company grew.

Meesho

Meesho is a social commerce platform for small businesses in India. I worked in product analytics, supporting scale by improving warehouse processes, compliance tracking, and data-driven decision-making. description.

Dunzo

Dunzo is a hyperlocal delivery platform. I was part of the team as it scaled from around 1,000 orders a day to 1,000 orders an hour, working in product analytics to improve customer experience and support data-driven decisions across core delivery journeys.

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